SureFire 2020
Title: Creative Director
The 2020 SureFire catalog was a team effort that did not solely rely on cool photos and snappy copy to accomplish the mission. The team really highlighted the product’s benefits to the customer through various graphic treatments, info-graphics and highlighted features, that all combined for a great user-experience and customer education. (@joshgarnerart, @alxazcdesign, @jscottgreytak)
SureFire 2019
Title: Creative Director
The 2019 SureFire catalog celebrated the brands 40th year in business. The team took that opportunity to retell the brands rich history and foundation of the weapon light market to remind their customers of where it all started. (@joshgarnerart, @alxazcdesign, @jscottgreytak, @srandsr)
JSLV (Jus Liv)
2011-2015
Various Catalogs for JSLV (Jus Liv) Clothing
As Art Director and Photographer, JSLV produced 2-4 catalogs per year, so the grind was always on to produce new fresh imagery to compliment the fresh gear. After the images were captured and the catalog was laid out, I would see the process through to completion at the press check when the catalog was printed. From start to finish if your brand is in need of a printed book that amplifies your brand message, we should connect!
KR3W & SUPRA
2005-2008
Various Catalogs for KR3W Apparel and Supra Footwear
KR3W Apparel and Supra Footwear put out multiple look books and catalogs a year. My responsibilities included product and lifestyle photography and catalog design layouts.